AI Marketing: How AI Will Transfrom The Digital Marketing Landscape in 2023

by Amanda Abella  - December 26, 2022

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AI Marketing is here to stay and as a business owner and former full-time content creator I could not be more excited! In the above video you’ll see me sharing why I’m so excited as well as the different AI Marketing tools I’ll be using to blow up my video marketing in 2023.

Before diving in, make sure to download my free Content Marketing template for Notion to help you keep all of your marketing needs organized.

AI Marketing for Video

It’s no secret that video is where it’s at in 2023. All the major platforms – minus Twitter – are in agreement that short form video is where consumers are spending the most time. If you have a YouTube channel you may have noticed that any time you post a short it explodes the views on your channel. That will not be changing any time soon and in fact they will be putting more emphasis on shorts in 2023. Instagram already announced some time ago it was moving toward being a primarily video platform and TikTok is one of the most popular platforms ever.

This means businesses will have to do a lot of video content in order to stay relevant, build trust and attract potential customers. The problem is how do you keep up with the output when a) you don’t have all the time in the world and b) you don’t have all the money in the world?

Enter AI Marketing.

AI Marketing: Why This is So Exciting

AI Marketing is exciting because it is both extremely efficient and cost effective. Using the tools in this blog post will close you maybe $100 a month if that and a little elbow grease. Compare that to the tens of thousands a month it would cost to pay someone to do all of this for you.

Been there done that.

Unless you have an Alex Hormozi or Grant Cardone budget it’s not feasible for most small businesses.

But AI makes it much more manageable.


AI Marketing: The tools I’m using

Below you’ll find a list of the tools I’m using for AI marketing to increase output while also saving time and money. Make sure to watch the video in order to watch me actually use the tools.


Descript makes video editing super easy. If you can delete text, you can edit video. If you can higlight text, you can repurpose longer videos into short form videos. With a few clicks of a button you can have a transcript, a fully edited video complete with B roll, captions and short form videos ready to go. It can even do AI voiceover that sounds just like you!


VidIQ pretty much tells you what to do based on the data of your channel and that’s why I like it. I do not have all the time in the world to come up with and plan out marketing ideas, but I know I need marketing for my business to be seen. With VidIQ it can recommend video ideas based on what will perform well, add tags to your entire channel, tell you what titles to use and even write entire scripts for you.


I’m using ChatGPT to write scripts and turn those scripts into the blog post for this website. All I really have to do is plug in keywords and it’s good to go.


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