Why You Want to Qualify Your Leads

by Amanda Abella  - August 9, 2022

Are you tired of talking to all the wrong people on your sales, consultations, and discovery calls? I think we’ve all been there.

If you’re not talking to the right people, it might be because you’re unsure how to qualify leads.

So let’s dig in and talk about how to qualify your leads so that you’re talking to the right people!

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Why Qualify Leads?

Let’s get into qualifying leads and why this matters. Number one, you are not meant to work with everyone. You’re meant to work with a specific group of people – your niche market. Number two, you don’t wanna waste your time talking to people who aren’t a good fit for your services.

Qualifying leads is a skill set that many people haven’t developed. So when it comes to qualifying, there are two questions that you need answers to Does this person have a problem that I can help them solve, and can they pay me?

Using an Application to Quality Leads

First, you’ll want to create an application to discover their needs before your discovery call. On your application, ask prequalifying questions. The questions you ask them to depend on your business vertical. Your questions should give you an insight into their business, where they are at in their journey, and what they are looking for help within their company.

You can place questions in your application that ask them about their monthly revenue, their company goals, and their most significant pain point. In addition, any questions that give you more information about their business to see if your service is a good fit should be put in your application.

Use Diagnostics and Quizzes to Qualify Leads

You can use diagnostics and quizzes to prequalify people. When you’re pre-qualifying, you’ll want to determine whether or not your potential clients have a problem that you can solve. So if you set up a quiz or a diagnostic in a way that helps you determine what pain points the prospect is dealing with in their company.

Not only do you get information about their business, but the prospect can also sell themselves on your services when they answer your questions. So you get the benefit of receiving clarity on what they need as a business owner. You also get clarity to find out if they are a good fit for your clientele.

Filling out the survey is also for your prospect because buyers often need clarity on what they need. People often think they understand what they need but don’t have all the information. When you don’t know what you don’t know, you can easily misunderstand your next step. So when you ask great questions, you give them clarity on what steps of the process they could be missing. When they understand the steps they are missing, they can make a better decision about how to move forward in their business.

Let me know which of these tips you are going to implement! As a reminder, we have opened up our calendars for complimentary sales diagnostics. All we need is a few minutes of your time to answer some questions, and I will be able to tell you how you can double your sales in the next 60 days.

So if you have not taken advantage of our complimentary service, female coach, or service providers, along with being a new customer, then definitely make sure to book a call!

Resources that are mentioned or add value to this episode:

The Three Biggest Mistakes to Avoid When Selling on Social Media

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