Own Your Own Expertise

by Amanda Abella  - June 22, 2021

Stop suffering from imposter syndrome! Get out there, own your style and live your life!

Read on, my friend, because today I’ll teach you how to overcome imposter syndrome and own your expertise. You’ll also learn how to apply your knowledge inside your business so you can make more money.

The problem that many of you are having is that you are getting caught up in thinking that you are not enough and you’re not doing enough. We, women, tend to struggle with imposter syndrome and perfectionism. It would help if you learned how to package up and sell yourself. Own your expertise and know that there are skills and processes to keep on improving. Then, you can move forward and make a difference in your company, even though you still have changes to make.

Own Your Expertise to Make Money

If you do not own your expertise, you let your imposter syndrome get in the way; so your bank account suffers, but there’s also something else that happens when you do not own your expertise – you’re depriving those who need your help. That was a huge lesson for me over the weekend when my team and I attended a Grant Cardone workshop.

Owning your expertise isn’t easy because we constantly remind ourselves and get back into that space. So start with making a plan! We’re going to go bigger. We’re going to serve more people. Here’s how we’re going to do that. And when you start thinking about options and opportunities, that imposter syndrome starts to subside, and then you can make more money. We’re going to have more clients, attract the right people, and create the right connections.

I would not be able to change the whole trajectory of my business if I didn’t have a serendipitous moment this past weekend at the Grant Cardone workshop. I got out of my fucking way and owned how good I am and how much I deserve to be in that room, in that space.

Play Big in Your Business with Your Expertise

I’m super excited when I see clients play big because they can serve more people. When you feel like an imposter, you play small. When I’m not motivated to do things, I know there’s some imposter syndrome going on. We need to overcome imposter syndrome to get ahead because it impacts everything we do daily.

Invest in Yourself to Overcome Imposter Syndrome

I have probably thrown down more money for mentorship in the last 24 months than the rest of my entire life. The caveat is I’m not signing up for fucking everything. I know exactly what I need help with within my business, and in this case, it’s the mindset, team development, and scaling.

Make sure to look at the skillset you lack, the very particular bottleneck, and sign up for focused coaching that will move you past your business bottleneck. Look for opportunities for implementation, not just more knowledge, and avoid signing up for every course that sounds good – you don’t want to waste your time attending workshops that won’t move you ahead in your company. A lot of knowledge and no implementation will leave you running on a work treadmill.

Everyone has Expertise in One Field

When you’re an expert in a vertical, you know which principles work. So you need to be reliant on these certain principles working for you, and you need to trust yourself, trust the evidence, the results.

Expertise in Business Does Not Require Big Egos

When it comes to business and sales, are there people who are egotistical in business and sales?

Yes, of course. They’re egotistical people everywhere. However, if you are a good salesperson, then you understand it’s not about ego. Your job should focus on selfless service. The minute your ego gets involved, you’re going to fuck up the sale. It’s not about you, about being right. Show up and be of service because when you’re coming from a space of serving others, you feel creative and energized – like you’re doing something extraordinary.

The Importance of Testing Your Ideas in the Marketplace

Test your ideas out in the marketplace and get clarity from your market about their problems and how you solve them to avoid creating a product or online course that fails. It’s not that you’re wrong in your idea. If it doesn’t sell, you have to ask your market. You’re teaching them to solve their problems.

That’s why in Persuade to profit, the first thing we start with is a market research phase. We’re getting down to what’s your fucking problem? How long have you had the problem?

Why haven’t you done anything to fix the problem? What do you think would solve that? We’re getting in there to see how your expertise and what you’re good at consulting somebody else’s problems. From this point, you can start sales conversations because you understand how to handle their problem.

Using Your Expertise to Solve Problems

You want to know your potential clients better than they know themselves. Then you’ll learn how your expertise and skillset can solve their problems.

When you know what you’re good at and put your superpowers out in the marketplace, you feel comfortable. When you are comfortable with what you do and how you serve, it’s easier to go out and start doing the media

Accelerate Your Authority and Expertise through Media Opportunities

Accelerate your authority by getting in the room with some heavy hitters, so they can hear what it is you have to say. On a practical level, this builds your authority as you’re building your business – making sales easier because people will recognize you when you work the media with podcast interviews and align yourself with other heavy hitters.

Once you have more clarity about what you’re doing, learn what you need to know to move your company forward. Be focused and choose to learn sales skills, filling your pipeline. Make sure you’re talking to people about your offerings.

Resources that are mentioned or add value to this episode:

Surpassing Your Upper Limits and Living In The Genius Zone with Gay Hendricks

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